Ai+ has confirmed the upcoming launch of its NovaWatch Series, expanding its wearable portfolio with four distinct smartwatch models. The lineup is designed to cover multiple user needs instead of pushing a single, one-size-fits-all device.
The NovaWatch strategy is clear. Each model focuses on a specific use case, ranging from health tracking and family safety to content creation and audio convenience. Rather than competing only on specs, Ai+ is positioning the series around everyday utility.
Here’s how the NovaWatch Series is shaping up.
Ai+ NovaWatch Series: What’s Coming
• NovaWatch Active
Health-focused smartwatch built around fitness tracking and daily wellness monitoring.
• NovaWatch Wearbuds
A hybrid smartwatch that integrates true wireless earbuds directly into the watch body, removing the need for a separate TWS case.
• NovaWatch Kids Geo Fencing 4G Watch
A connected smartwatch designed for children and families, offering real-time location tracking and communication.
• NovaWatch Rotatecam 4G
A creator-centric smartwatch with a rotating camera and full cellular connectivity.
NovaWatch Rotatecam 4G: Key Specifications
The Rotatecam 4G is the most unconventional model in the lineup, targeting users who want more than basic notifications.
• 1.75-inch AMOLED display for clear visuals and touch response
• Built-in GPS for real-time tracking and navigation
• Full 4G connectivity with standalone calling support
• 180-degree rotating 2MP HD camera for flexible shooting angles
• Optimised UI for easy browsing directly from the watch
• 1,520mAh battery designed for extended daily use
• IP68 rating for dust and water resistance
The rotating camera is a standout addition. It allows users to capture photos or video without awkward wrist positioning, making it more practical for casual content creation, video calls, or quick snaps.
Clear Role Separation Across Models
Instead of overlapping features across all variants, Ai+ is separating the NovaWatch models by purpose.
• Fitness users get a simpler, health-centric experience
• Audio-first users get a smartwatch and earbuds combined
• Parents get safety tools like geo-fencing and 4G connectivity
• Creators get a camera-equipped wearable with mobile network access
This approach reduces feature overload while making each model easier to understand for buyers.
Why This Launch Matters
The smartwatch market is crowded, especially in budget and mid-range segments. Ai+ is attempting to stand out by offering functional differentiation rather than minor spec bumps.
• 4G connectivity expands use beyond phone-dependent wearables
• Built-in camera opens new interaction possibilities
• Integrated earbuds reduce everyday carry items
• Geo-fencing addresses a clear family-centric use case
If pricing remains competitive, the NovaWatch Series could appeal to users looking for practical features instead of generic fitness tracking.
Why This Launch Matters
The smartwatch market is crowded, especially in budget and mid-range segments. Ai+ is attempting to stand out by offering functional differentiation rather than minor spec bumps.
• 4G connectivity expands use beyond phone-dependent wearables
• Built-in camera opens new interaction possibilities
• Integrated earbuds reduce everyday carry items
• Geo-fencing addresses a clear family-centric use case
If pricing remains competitive, the NovaWatch Series could appeal to users looking for practical features instead of generic fitness tracking.
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