Smartphone sales in 2025 paint a very clear picture of what users value when real money is on the line. Counterpoint Research’s latest data shows that buyers didn’t just chase specs or hype — they leaned toward familiar brands, reliable performance, and long-term value.
Here’s a clean breakdown of the 10 best-selling smartphones of 2025, followed by what this list really tells us about the market.
Top 10 Best-Selling Smartphones of 2025 (Global)
1) iPhone 16
Apple’s standard model once again dominated global sales.
Balanced pricing, long software support, and brand trust did the heavy lifting.
2) iPhone 16 Pro Max
The most expensive iPhone is still found to have massive demand.
Big display, top-tier cameras, and strong battery life kept it in high demand.
3) iPhone 16 Pro
A favorite among users who want flagship power without the Pro Max size.
Strong appeal in North America, Europe, and parts of Asia.
4) iPhone 17 Pro Max
Despite launching later in the year, it climbed quickly.
Early adopters continue to drive Apple’s premium sales momentum.
5) Galaxy A16 5G
Samsung’s budget strategy paid off.
Affordable 5G access made this a volume seller in emerging markets.
6) Galaxy A06 5G
One of the most price-accessible 5G phones of the year.
Strong sales in India, Southeast Asia, and Latin America.
7) iPhone 17
The base iPhone 17 gained traction fast.
Many buyers skipped older models and jumped straight to the newest generation.
8) iPhone 15
Older iPhone models continue to sell well due to discounts and longevity.
Apple’s extended software support keeps previous generations relevant.
9) Galaxy S25 Ultra
Samsung’s flagship still holds its ground.
Strong camera system and productivity features attracted power users.
10) iPhone 16e
Apple’s “value iPhone” proved there’s demand for a lower-cost entry point.
Especially popular with first-time iPhone buyers.
What this list tells us about the smartphone market
- Apple dominated the top half of the chart
- 7 out of the top 10 devices are iPhones
- Brand loyalty and ecosystem lock-in remain powerful forces
- Samsung wins on volume at the lower end
- Galaxy A-series phones continue to drive mass adoption
- Affordable 5G is now a baseline expectation, not a premium feature
- Flagship phones still sell — if the brand is trusted
- High prices didn’t stop iPhone Pro or Galaxy Ultra buyers
- Users are willing to pay more for longevity and reliability
- Older models still matter
- iPhone 15 staying in the top 10 proves discounts + updates work
- Not everyone wants the latest hardware if the experience remains solid
Why this matters for buyers
- Helps you understand where the real value is, not just marketing noise
- Shows which devices hold resale value better
- Highlights which brands are safest for long-term software support
- Useful if you’re planning an upgrade or buying used/refurbished
This list reflects actual purchasing behavior — not reviews, not hype, not leaks. Just what people around the world chose to spend their money on in 2025.
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