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Home » YouTube Rolling Out “Your Custom Feed” to Personalize Recommendations

YouTube Rolling Out “Your Custom Feed” to Personalize Recommendations

December 31, 2025 by Harish Reddy Gudi

YouTube is rolling out a new feature called “Your Custom Feed”, giving users more direct control over what appears in their home feed. The update allows users to customize recommendations using a simple text prompt, making it easier to tailor content based on personal interests.

What Is “Your Custom Feed”?

The new feature lets users actively guide YouTube’s recommendation system instead of relying only on watch history.

Key highlights:

  • Users can enter a short prompt describing what they want to see
  • YouTube then adjusts the feed based on that input
  • Recommendations update to better match user interests

How It Works

With Your Custom Feed:

  • Users type prompts like:
    • “Tech news and smartphone reviews”
    • “Motivational videos and podcasts”
    • “Gaming highlights and walkthroughs”
  • YouTube recalibrates the feed to prioritize those topics
  • The change applies without removing existing subscriptions

This makes it easier to explore new interests without having to reset the entire account.

Why YouTube Is Introducing This

YouTube’s algorithm has long relied on:

  • Watch history
  • Likes and dislikes
  • Subscriptions

However, many users feel their feed can become repetitive or drift away from their current interests. Your Custom Feed gives users a manual reset option without deleting history or starting a new account.

What This Means for Users

  • More control over recommendations
  • Faster discovery of relevant content
  • Less reliance on accidental clicks shaping the feed
  • Better experience for users with changing interests

Rollout Status

  • Feature is rolling out gradually
  • Not all users may see it immediately
  • Availability may vary by region and account type

Bigger Picture

This update reflects YouTube’s broader shift toward:

  • User-driven personalization
  • AI-assisted content discovery
  • Reducing frustration with unwanted recommendations

By allowing users to directly express their preferences to YouTube, the platform is making its recommendation system more transparent and flexible.

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